Rabu, 03 April 2013

PROMOTION

Nama : vivi julianti Kelas : 3eb23 npm : 29210093 tugas softkill b.inggris 1 PROMOTION 1. What Is Promotion ? Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales pr omotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are: To present information to consumers as well as others. To increase demand. To differentiate a product. There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product. The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke Zone. 2. What Is Sales Promotion ? Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. 3. Kind Of Promotion Generally, there are several types of promotional activities, including advertising (Advertising), Face to Face Sales (Personal Selling), Publicity (Publisity) Sales Promotion (Sales promotion). The following outlines the translation of promotional activities on: Advertising (Advertising), a form of non-personal promotion by using a variety of media aimed to stimulate purchases. Advertising offers a product to consumers by way of the reasons that buying Face to Face Sales (Personal Selling), which is a personal form of promotion by an oral presentation in a conversation with a prospective buyer who intended to stimulate the purchase of a product or activity promoted by approaching to where the consumer is, by a salesperson / salesperson. With the direct contact between the salesperson and the customer, then there was two-way communication. Publicity (Publisity), a form of non-personal promotion of the service, or a particular business entity with the way this information / news about it (mostly scientific) or an effort to stimulate demand for a product in a non-personal non-commercial use. About these products in print and electronic media, as well as an interview featured in the media. This method is excellent for introducing your company or products, because publicity can reach potential buyers that can not be achieved by advertisement and personal selling. Sales Promotion, which is a form of promotion beyond the three forms above are intended to stimulate purchases. Sales promotion offers a product in a way that gives incentive to buy. Incentives can be in the form of money, goods or other additional services that are usually not included with the product. 4. Why Do We Need Promotion ? 1. For attract customers to buy the products we sell promotional 2. Used by a peruahaan or someone to introduce products or items to sell them. 3. To provide information on products that they marketed 4. With his existing campaign, aims to attract others to buy the products that we market and they can increase of sales, and will further create new products more known in the community for the future Present Tense Sentences 1. Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. 2. Promotional purposes is fundamental in making the overall promotional program will be run by the company 3.Once again, the company must know the postal code of the area that can be targeted 4. Many companies use advertisements to change the attitude of prospective buyers projecting 5. In down-to-earth terms it is a way of lifting sales temporarily by appealing to economic motives and impulse-buying behavior. 6.One important goal of this campaign is the promotion must be able to provide a number of potential buyers almost no bearing or intended target, 7. So the company faces the problem of how to keep the campaign by other companies. 8.Other promotional purposes to promote 9.In accordance with the ultimate goals of the campaign is to improve the company's results 10.One technique of the sales promotion to reach the market by entering the product on a television show or movie. Present past tense 1.Free gifts – a free product when buy another product 2.non-personal communication transmitted through mass media 3. free promotion through news stories in newsletters, newspapers, magazines and television 4.Criteria used to measure success 5 Coupons can be sent, included or attached to the product 6.Providing discounted purchase price on the spot, 7.Items offered at a relatively low cost or free 8.so companies have to choose which one can be achieved 9.we did caused so much promotion done also by other companies 10.Other promotional purposes of promoting an understanding was reached on a prospective buyer interprets the message reached him